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  • Phone 0424 171 438
  • admin@youphoriacoaching.com.au
  • Shop 3, 50 Murwillumbah Street, Murwillumbah, NSW 2484

About Us

Transforming adversity into achievement

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Meet your behavioural health coach Ruth

Murwillumbah centre

Meet Ruth, a dynamic and compassionate social worker whose approach to helping others transcends conventional methods. With a unique blend of expertise in social work and a profound understanding of neurophysiological principles, Ruth is revolutionising the field of behavioral health.

As a resident of Murwillumbah, NSW, Ruth brings a genuine passion for making a difference in the lives of individuals and communities. Her journey in the world of social work is an inspiring tale of passion, dedication and innovation, generated from her own lived experience with trauma.

Ruth’s journey began with a traditional social welfare background, supporting youth for a number of years in Out of Home Care (OOHC) and then progressing to delivering her program to Ramsay Health’s Northside Clinic in Campbelltown, an inpatient mental health facility. Given her own lived experience with childhood sexual and physical abuse, Ruth is driven by an unwavering commitment to helping those who have experienced trauma. However, her insatiable curiosity and thirst for knowledge led her on a transformative path, where she delved deep into the intricate world of neuroscience and the understanding of how the brain and behavior are intimately connected.

This exploration led Ruth to a groundbreaking realisation – that by incorporating neurophysiological principles into her practice, she could achieve more profound and lasting change in her clients. This revelation marked the birth of a new approach that merges the best of social work with the latest insights from neuroscience.

Ruth’s innovative programs are a testament to her dedication to pushing the boundaries of traditional social work. By applying neurophysiological principles, she has unlocked new avenues for personal growth and transformation. Clients are no longer confined to addressing surface-level issues; instead, they embark on a holistic journey that encompasses mind, body, and spirit.

The heart of Ruth’s program lies in its ability to rewire the brain. By understanding how neural pathways are formed and influenced, Ruth empowers clients to break free from old, entrenched patterns of thought and behavior. Ruth’s programs exemplify applied science by integrating evidence-based approaches, emphasizing practical application, focusing on specific outcomes, continuously improving based on research and feedback, customizing interventions, and collaborating with experts. Through this approach, Ruth effectively translates scientific principles into practical solutions that empower individuals to achieve their goals and improve their lives.

Ruth is currently completing a Master’s degree in Educational Neuroscience.

Social Work Theory and Practice Models

  • Strengths based practice
  • Empowerment based practice
  • Motivational Interviewing
  • Solutions focused
  • Social learning and systems theory
  • Cognitive Behavioural theory
  • P.A.C.E Trauma informed practice model by Dan Hughes
  • Life Domains exploration


* Master of Social Work (Professional Qualifying)
* Bachelor of Social Science (Social Welfare)
* Certificate in Neuro-Linguistic Programming (NLP)

* Diploma in Community Services (Case Management)
* Diploma of Recreation (Sport’s Coaching)

Professional Associations
* Australian Association of Social Workers (AASW)